Search engine optimization (SEO): SEO is the process of optimizing a website to improve its
ranking in search engine results pages (SERPs). This includes on-page optimization, link building,
content marketing, and technical optimization.
Pay-per-click (PPC) advertising: PPC advertising is a form of digital advertising where advertisers
pay each time a user clicks on their ad. This includes Google AdWords, Facebook Ads, LinkedIn
Ads, and other types of digital advertising.
Social media marketing: Social media marketing involves creating and sharing content on social
media platforms to engage with users and drive traffic to a website. This includes Facebook,
Instagram, Twitter, LinkedIn, and other social media platforms.
Content marketing: Content marketing involves creating and sharing valuable content to attract
and engage with a target audience. This includes blog posts, infographics, videos, and other
types of content
Email marketing: Email marketing involves sending targeted emails to subscribers to promote
products or services, share news and updates, and drive conversions.
Conversion rate optimization (CRO): CRO is the process of improving a website's conversion rate
by testing different elements of the website to identify what works best to drive conversions.
Digital analytics: Digital analytics involves tracking and analyzing data about website visitors,
including traffic sources, user behavior, and other metrics, to inform marketing strategies and
improve performance.
Influencer marketing: Influencer marketing involves partnering with influential people on social
media platforms to promote products or services.
Affiliate marketing: Affiliate marketing involves partnering with other businesses or individuals to
promote products or services and earn a commission on sales.
Mobile marketing: Mobile marketing involves reaching users on their mobile devices through
mobile-optimized websites, mobile apps, and other mobile-specific channels.
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